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Too Faced
Custom DevUI/UXMigration

Too Faced Partners with PIVOT for Ecommerce Technology Services

As a hot brand with exploding viral growth online, Too Faced cosmetics needed help to stabilize their ecommerce platform and absorb massive spikes in traffic. We partnered with Too Faced on ecommerce technology services, and helped them scale their online sales exponentially in a just a couple of years.

Cutting edge cosmetics brand with a growing roster of trendsetting products. In 1998, Too Faced Co-founder and Creative Director, Jerrod Blandino, was working behind the makeup counter. Bored with the limited selection of shades and textures available, Jerrod started to create his own products. Today, the brand inspires women to feel empowered through makeup and to own their dreams, their decisions and their pretty.

TheChallenge( Too Faced )

Hot brand with viral product launches was crashing the site during high traffic periods.

Overall reliability / Instability issues with old web infrastructure.

Lack of mobile experience was restricting revenue growth.

Manual process inefficiency with multiple systems that did not talk to each other.

Marketing & content management inefficiency.

Moved Too Faced to a brand new eCommerce platform that could grow the brand.

TheSolution( Too Faced )

Complete infrastructure overhaul to handle expected growth and traffic load with new product launches.

Mobile responsive site delivery to address the active and youthful Too Faced consumer.

Automated system integration with ERP and multiple 3rd party applications. Implemented tag management solution (Tealium). Email campaign management integratio

Created content module templates in the admin so marketing users could easily and quickly publish within the platform. Mobile SMS marketing implementation.

Throughout the project, PIVOT was simultaneously operating with other partners to collaborate, organize, and work through multiple iterations and changes. The tight deadlines and last-minute tweaks were all part of the influencer lifestyle and PIVOT stepped up to the challenge delivering on point and on time.

Achieving a phased feature release meant PIVOT needed to be one step ahead of the Too Faced marketing schedule, making sure their code was crisp and clean so they could focus on what’s next

“The PIVOT team brought a professional level of support and care to the Too Faced site design. The close partnership resulted in a fast, long-term platform engine for viral marketing, revenue growth and growing their brand. The success of the launch continues to fuel a close, collaborative partnership for ongoing site enhancements.”

— Too Faced
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