R + Co is an award-winning line of hair care products that feature unique ingredients designed to deliver immediate, high-performing results. Along with their growing product line, R + Co boasts a professional program with a collection of some of the most forward-thinking hairstylists in the business. R + Co contracted PIVOT to migrate their existing ecommerce site from Magento to Shopify Plus.
Given PIVOT’s success supporting the world’s top beauty brands, R + Co knew that they were the perfect agency to build, design, and replatform their Magento/Vue storefront to Shopify Plus. The project also consisted of deploying a new DTC site for R + Co, R + Co Bleu, and R + Co Pro.
In order to replatform R + Co’s eCommerce site, PIVOT had to create custom creative design and make significant updates to the User Experience (UX) and User Interface (UI). The goal was to launch a more modern, current and dynamic store - serving as a best-in-class eCommerce shopping experience for the greater R + Co community.
The migration consisted of designing and building a compelling and interactive custom experience that allows users to learn about the products, while also featuring a streamlined checkout / add to cart functionality. PIVOT implemented a new feature, providing the ability to move between stores (R + Co and R + Co Bleu) with items from each store in a single cart. The migration also consisted of optimizing the purchase experience, enabling R + Co’s users to apply more than the standard percentage off promotions.
PIVOT provided R + Co with custom R + Co and R + Co Bleu themes with self-service CMS templates to easily manage site content and routine campaigns without developer assistance. PIVOT also provided technology leadership, direction, and overall development services for desktop and mobile. A mobile-first approach and the mobile and desktop visual designs for all key pages were an important approach in this project.
PIVOT will continue to serve as a strategic and analytical partner to R + Co’s ongoing eCommerce needs, new and developing best-in-class UX advice and overall development services and future site-build phases.
Given PIVOT’s success supporting the world’s top beauty brands, R + Co knew that they were the perfect agency to build, design, and replatform their Magento/Vue storefront to Shopify Plus.