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Heath Ceramics
Shopify PlusCustom DevUI/UX

Heath Ceramics Launches Shopify Gift Registry

Heath Ceramics launches a new custom gift registry app on Shopify featuring craftsmen designs from their extensive product collections.

Heath Ceramics wanted to launch a centralized gift registry app for their Shopify site. They had previously used two separate apps to support their two registry types:

1. Save All – A virtual registry that adds money to a gift card balance every time someone purchases a gift off of the registry

2. Ship All – A conventional registry that sends the registrants the actual product when someone purchases an item on their registry

Heath Ceramics tasked PIVOT with creating a custom registry app within Shopify which would allow them to remove their two 3rd party registries, integrate with Shopify data, and unify all registry activities into one centralized location.

Industry-recognized Shopify Plus ecommerce agency, driven to amplify the value of your brand.

TheChallenge( Heath Ceramics )

PIVOT was looking at a major development undertaking. Because the previous registries were independent from Shopify, PIVOT would need to merge data from each program before migrating to the new custom Shopify app. The data migration involved moving ~3,000 registries as well as replicating integral business processes and requirements into a new and improved system. PIVOT would also need to refactor all of the front-end UI related to registries to connect to the new app.

Industry-recognized Shopify Plus ecommerce agency, driven to amplify the value of your brand.

TheSolution( Heath Ceramics )

PIVOT launched a gift registry app within Heath Ceramics’ Shopify store. PIVOT launched a completely custom app that allows Heath Ceramics to have a more streamlined, efficient, and manageable gift registry on their store.

PIVOT’s desktop UI/UX design of Heath Ceramics’ featured collection landing page with product spotlights
The custom gift registry app

Gives Heath Ceramics one unified place to manage all registries – greatly improving their customer service workflow around registries, business operations, and analytics

Integrates directly with Shopify: using associations to Shopify customer records and addresses, making customer data more secure

Gives Heath Ceramics customers ease of use: switching between the ship all and save all registry types as needed

Automates processes that were manual in previous systems

The app also ties into other Shopify features on the site, such as

Heath Custom Gift Card App – A custom app PIVOT built that manages gift cards created for virtual registries

Postmark – A 3rd party email service to manage/send registry related emails

Shopify POS – In Store users can now purchase items from a registry and the sales team can easily add those orders to the Registry App so registry owners can see updates on their registry

PIVOT’s desktop UI/UX design of Heath Ceramics’ product detail page
PIVOT’s mobile UI/UX design of Heath Ceramics’ featured collection landing page with product spotlights
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