We’re thrilled to announce the successful launch of UrbanStems’ newly redesigned ecommerce site, now live on Shopify Plus! This exciting migration from Salesforce Commerce Cloud marks a significant milestone in UrbanStems’ journey to deliver a world-class digital experience for its customers.
This transformation wasn’t just about migrating platforms—it was about reimagining how UrbanStems serves its customers, whether they’re shopping for a thoughtful gift or treating themselves to something beautiful. With the expertise of PIVOT, UrbanStems now boasts a cutting-edge ecommerce site designed to streamline operations, optimize performance, and elevate the customer experience.
Why the Migration to Shopify Plus?
UrbanStems made the strategic decision to migrate to Shopify Plus to enhance scalability, improve platform performance, and reduce the total cost of ownership. Shopify Plus offers unmatched reliability, security, and flexibility, making it the ideal foundation for UrbanStems’ ambitious goals.
This migration was part of a broader initiative to:
- Enhance the customer journey through a mobile-first, responsive design.
- Improve overall site performance and achieve faster load times.
- Increase average order value (AOV) by intuitively showcasing add-ons.
- Enable scalability for both DTC and B2B audiences with streamlined tools and integrations.
- Simplify operations, empowering marketing and creative teams to update content independently.
Key Features of the New UrbanStems Website
The redesigned UrbanStems website delivers an optimized shopping experience with several standout features:
A Fresh Look with a Custom Shopify 2.0 Theme
The new site features a sleek, modern design reflecting UrbanStems’ artistic approach to floral gifting. Vibrant visuals and intuitive navigation make it easier than ever for customers to explore and discover their perfect arrangement.
Streamlined User Experience
With a simplified checkout process, faster load times, and improved mobile usability, the site ensures smooth transactions from start to finish. Personalized recommendations and enhanced product displays further enrich the shopping journey.
Seamless Data Migration
All customer data, product catalogs, and order history were securely migrated while maintaining compliance with GDPR and CCPA. 301 redirects were implemented to preserve SEO equity, ensuring no traffic or ranking loss during the transition.
Built for Growth and Innovation
The new platform incorporates best-in-class features for upselling, subscriptions, video content, and more. Anticipating UrbanStems’ growth, it’s designed to adapt to emerging trends and evolving customer needs.
Accessibility and Compliance
The site meets WCAG 2.1 and ADA AA standards, ensuring an inclusive experience for all users.
Looking Ahead: A Partnership for Success
Beyond the launch, PIVOT continues to support UrbanStems with post-launch analytics, ongoing UX/UI optimizations, and the tools needed to scale and innovate. The new platform positions UrbanStems as the premier modern floral gifting company, ready to delight customers for years to come.
Explore the new site at urbanstems.com and experience the magic of modern floral gifting.
Ready to Transform Your Ecommerce Experience?
If you’re considering a platform migration or need a partner to elevate your ecommerce strategy, we’d love to help. Reach out to us at hello@pivotmade.com, follow us on Instagram at @pivotmade, or visit our website at pivotmade.com.
