Los Sundays has always had a clear brand point of view—clean design, elevated essentials, and a focus on simplicity.
But behind the scenes, the ecommerce experience wasn't as streamlined as the brand itself.
As the business grew, the gap between brand and infrastructure became impossible to ignore.
Why the Change?
Los Sundays was operating across two separate ecommerce experiences. While this worked early on, it quickly became a limitation as the brand scaled.
For customers, the experience felt inconsistent. Navigation wasn't intuitive, and the journey from discovery to checkout lacked cohesion.
Operationally, it was even more challenging.
Managing two storefronts meant duplicated work, inconsistent performance, and no centralized system for content, merchandising, or updates. Small changes required extra coordination, slowing the team down and limiting execution speed.
The team didn't need a redesign, they needed simplification.
Before: Where Things Broke Down
Like many growing brands, Los Sundays didn't start with complexity—it accumulated over time.
Two storefronts created:
- Fragmented customer journeys across domains
- Duplicated workflows for product, content, and updates
- Inconsistent performance across experiences
- Limited flexibility for launching campaigns quickly
The result was a system that required more effort to maintain than it should—and made it harder for the brand to move at the pace it needed.
The Approach: Simplify First, Then Scale
Rather than layering on fixes, the decision was to reset the foundation.
The focus was straightforward:
- Consolidate everything into one platform
- Build a system that's fast and easy to manage
- Create an experience that reflects the brand
This wasn't about adding complexity—it was about removing it in the right places.
The Solution: A Unified Shopify Plus Storefront
Los Sundays partnered with PIVOT to consolidate its ecommerce ecosystem into a single Shopify Plus storefront—one unified experience for customers and internal teams.
This shift streamlined operations and established a consistent foundation.
A Lean, Scalable Architecture
The new site was built on a Shopify 2.0 framework designed for speed and flexibility.
Rather than overbuilding, the architecture focuses on what the brand needs:
- Clean, maintainable code
- Modular structure for flexibility
- Performance-first foundation
This ensures the site can evolve without constant rework.
Design That Matches the Brand
The new storefront translates Los Sundays' design language into a digital experience that feels aligned and intentional.
Clean layouts, balanced spacing, and minimal friction let the product lead—without distractions.
The result is a site that feels simple but is thoughtfully constructed.
CMS-Driven Control for Internal Teams
One of the biggest shifts was giving the team more control over their site.
With a modular, CMS-driven system, Los Sundays can now:
- Update content without developer support
- Launch campaigns faster
- Maintain consistency across pages
This reduces bottlenecks and allows the team to move independently.
Mobile-First Performance
The new experience was designed with mobile as the priority, ensuring fast load times and a streamlined path to purchase.
Performance isn't a feature—it's built into the foundation.
Built for Launch—and What Comes Next
The entire project was executed in six weeks, balancing speed with long-term quality.
The platform also includes:
- SEO-ready structure to maintain and grow organic traffic
- Accessibility compliance (WCAG/ADA)
- Seamless integrations for payments and core tools
Everything is designed to support not just launch—but ongoing growth.
After: A System That Works
Post-launch, the difference is clear.
Los Sundays now operates on a single, unified platform that's easier to manage, faster to update, and more consistent for customers.
Instead of working around limitations, the team can focus on what drives the business—product, content, and growth.
The new site delivers:
- A cohesive, frictionless customer experience
- Faster execution across campaigns and updates
- Reduced operational overhead
- A scalable foundation for future growth
The Takeaway
For growing brands, complexity doesn't come from one big decision—it builds over time.
What starts as flexibility can turn into fragmentation if the system isn't designed to scale.
Los Sundays' transformation shows that sometimes the biggest unlock isn't adding more—it's simplifying the system so everything else can move faster.
Looking Ahead
With a unified Shopify Plus foundation in place, Los Sundays is positioned to scale without the friction that once slowed it down.
As the brand evolves, the platform is built to evolve with it—supporting new products, campaigns, and opportunities without needing to start over.
