Beauty + Cosmetics Solutions
Innovative makeup and beauty brand, Smith & Cult launched a new website to enhance their brand identity and help customers shop more effortlessly. Their design focuses on textures and color palettes that appeal to all customer needs. PIVOT created an interactive feature: the “Shade Finder”, to help shoppers find the right shade of makeup for their skin tones. The result? Increased online engagement and lower product return rates.
Global retail brand Princess Polly was looking for a way to create an integrated and seamless shopping experience. They needed to create a means for their customers to shop anytime, any place. Shopify Plus allows for seamless catalog integration, which allows social followers to browse and purchase products directly from the Instagram feed.
When relaunching their website on Shopify Plus, IGK Hair wanted to amplify the shopping experience by creating an engaging way for their customers to interact with products on their site. PIVOT created a custom “What’s Your Frizz Type?” quiz, which asks customers questions to determine their hair type, and provides them with product recommendations. This personalized online shopping experience not only created a new level of trust between IGK Hair and customers, but also led to an increase in sales.
When social media and beauty mogul, Patrick Starrr, launched ONE/SIZE beauty he needed a platform that could support traffic from his combined 8+ million followers. Knowing that Shopify Plus comes with unlimited bandwidth to support high volume traffic with optimal landing page load times, PIVOT knew that this was the only viable platforming option.
With a social media reach of over 12 million people, blogger turned beauty mogul, Camila Coelho, captures a global audience from Brazil to the U.S. with her new cosmetics brand, Elaluz. After a U.S. launch in August 2020, PIVOT launched a new feature for Coelho’s Shopify Plus site, which now ships directly to 18 countries all over the world.