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Your Guide to Preparing for the 2020 Holiday Season

October 1, 2020

Black Friday is not going anywhere. But this year, it will look a bit different. Stores are shifting their focus to ecommerce sales which are expected to increase during the final quarter. 61% of retailers are expecting more engagement and sales driven by social media and are preparing to increase their marketing efforts to drive business.

PIVOT has compiled a strategic month-to-month plan for how to prepare your ecommerce brand for this holiday season. 

Given the surge of online traffic and fewer face-to-face interactions, it’s more important than ever to create an emotional connection with your customers and lay the groundwork for the next few months.

October 

Given the surge of online traffic and fewer face-to-face interactions, it’s more important than ever to create an emotional connection with your customers and lay the groundwork for the next few months. 

What to focus on: 

  • Build Emotional Connection With Customers 
  • Gifts & Promotions 
  • Integrated Marketing Efforts 

November 

This is one of the busiest and most stressful months of the holiday season. As retailers prepare to shift their promotions and campaigns online, shoppers are preparing for their holiday purchases even before Black Friday begins. It is imperative that you equip both your business and your customers with adequate support going into this month. 

What to focus on: 

  • Support Ecommerce Store 
  • Showcase Your Products
  • Support Your Customers 

December 

While Black Friday may be over, the holiday season is still in full swing. Make sure you’re maximizing your ecommerce efforts by streamlining operations from months prior. You should also utilize this time to look internally and assess performance to plan for 2021 campaigns. 

What to focus on:

  • Measuring Success

Follow these tips, timeline, and strategic plan to ensure that your business is ready for the 2020 Holiday season. Create stronger connections with your customers, optimize your ecommerce platform, and drive sales for your business.

— News

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