With growing concerns surrounding consumer privacy, Apple added a layer of protection for their users in their iOS 14 update last spring. This update alerted businesses and marketers that Apple’s move to tighten their privacy protection policies meant stricter limitations on targeted ads, data sharing, and reporting capabilities for app users. This update impacted businesses who heavily relied on targeted advertising as users are now given the opportunity to allow or block tracking capabilities.
“we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions.”
Google announced they will be making similar changes to their privacy policies. Anthony Chavez, the Vice President of Product Management and Android Security and Privacy at Google, said, “we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions.”
Here’s what you need to know about The Privacy Sandbox on Android:
- These solutions will limit sharing of user data with third parties and operate without cross-app identifiers including Google’s advertising ID.
- Google is also exploring technologies that reduce the potential to convert data collection, including safer ways for apps to integrate with advertising Sdks.
- The Privacy Sandbox on Android will build on Google’s existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.
To stay informed, sign up to receive Google’s updates here.
Want to learn more about what your business can do to adapt to evolving privacy policies? Stay tuned to learn more…