December 10, 2020
After much anticipation heading into this year’s Black Friday Cyber Monday, Shopify’s independent business owners collectively made $5.1B in sales - the most successful BFCM to date. Sales soared 76% higher compared to 2019 ($2.9B in sales) and attracted a 50% increase in consumers purchasing from Shopify merchants.
Many Shopify businesses made the strategic decision to start promotions, sales, and campaigns as early as mid-November, making this year also the longest BFCM to date. With the way online sales have transcended this year, businesses wanted to prepare themselves for a busier BFCM than they’ve ever faced before. Starting Black Friday earlier also provided businesses the opportunity to avoid any potential delays in shipping or supply chain disruptions.
It’s been nearly nine months since business owners have had to adapt and overcome the challenges they have faced this pandemic. Earlier this year, consumers shifted their buying habits and quickly turned them into trends that many people responded to. These familiar trends continued through the BFCM weekend with a few new additions to drive sales.
Sales soared 76% higher compared to 2019 ($2.9B in sales) and attracted a 50% increase in consumers purchasing from Shopify merchants.
Trends expected to remain strong in the coming year:
- Supporting small businesses
- Curbside pickup
- Local delivery services
- Top converting marketing channels
- Live chat - Shopify Ping
- Accelerated checkout - Shop Pay
- Cross-border selling
Ecommerce brands around the world have had to PIVOT their means for conducting business. If you haven’t yet adapted to any of these emerging trends, which is the first on your list?
Ready to PIVOT?
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