BFCM 2021 Recap
December 20, 2021
Despite facing continued challenges in 2021 relating to the COVID-19 pandemic, Shopify merchants successfully navigated their way through economic recovery, rallying to the most successful Black Friday Cyber Monday (“BFCM”) to date. Businesses feared they wouldn’t be able to meet customer demands with the supply chain issues and shipping delays. But with early planning and starting BFCM deals earlier than ever, they persisted to break records.
Shopify store owners collectively made $6.3 billion USD in sales during the global BFCM weekend event - a 23% increase from 2020’s $5.1 billion. This worldwide sales increase now reigns 2021 as the most successful BFCM event to date.
2021 Black Friday Cyber Monday by the numbers:
- $6.3 billion (USD) in global sales
- 47 million shoppers purchased from Shopify-powered businesses
- $100.71 average cart price (USD)
- $3.1 million peak sales per minute (USD)
Shopify store owners collectively made $6.3 billion USD in sales during the global BFCM weekend event - a 23% increase from 2020’s $5.1 billion. This worldwide sales increase now reigns 2021 as the most successful BFCM event to date
Last year’s BFCM event presented new trends for how consumers choose to shop. With businesses continuing to change and reopen in 2021, we’re taking a look at what trends carried over from 2020:
- Supporting small businesses
- High demand for alternate fulfillment options (Ex: curbside pick up / local delivery)
- Cross-border shopping - During BFCM 2021, 15% of all orders globally were cross-border
- Purchasing from mobile devices - 71% of BFCM purchases were made from mobile devices
- Customers are eager to buy directly from social media platforms
- Customers care about sustainability and ethical practices
This BFCM proved to be a success for PIVOT clients as well. Bringing in over $40 million in Shopify store sales during the four day period.
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