December 23, 2022
Shopify announced a record-setting Black Friday Cyber Monday weekend, with sales of $7.5 billion* from independent businesses worldwide, boasting a 19% increase in sales from 2021’s $6.3 billion BFCM weekend. Here are some of the biggest takeaways from the 2022 BFCM weekend:
- Consumers are shopping smarter. Consumers actively hunted for the best deals from their favorite brands, with 84% of consumers comparing prices for the best discount before making a purchase. The average number of items per order dropped from 4.5 to 3.01 in apparel (top product category) indicating that consumers weren’t spending less, but were more intentional about their purchases.
- Mobile wins digital sales. 73% of online sales were made via mobile devices (a 2.3% increase from 2021) and 27% on desktop.
- Buy Now Pay Later (BNPL) payments rose 78% compared to the previous week indicating that an interested buyer will make a purchase if payment plan options are offered.
- 52 Million consumers worldwide purchased from businesses powered by Shopify (a 12% increase from 2021)
PIVOT clients experienced similar takeaways to those detailed above – from SMS and loyalty programs driving information on promotions that customers could anticipate, as well as mobile-first readiness (74.60% of PIVOT client sales were made via mobile devices). As mirrored in Shopify’s BFCM recap, the apparel industry was also a leading product category for PIVOT clients’ overall BFCM sales.
PIVOT clients' BFCM sales totaled nearly $58 million over the cyber weekend with a grand total of $57,884,735.33 over the BFCM period!
Stay tuned for the official PIVOT 2022 Client Sales Report…
Ready to PIVOT?
We'd love to work with you and your brand and build something exceptional!Contact Us