2022 Black Friday Cyber Monday Recap

December 23, 2022

Shopify announced a record-setting Black Friday Cyber Monday weekend, with sales of $7.5 billion* from independent businesses worldwide, boasting a 19% increase in sales from 2021’s $6.3 billion BFCM weekend. Here are some of the biggest takeaways from the 2022 BFCM weekend:

PIVOT clients experienced similar takeaways to those detailed above – from SMS and loyalty programs driving information on promotions that customers could anticipate, as well as mobile-first readiness (74.60% of PIVOT client sales were made via mobile devices). As mirrored in Shopify’s BFCM recap, the apparel industry was also a leading product category for PIVOT clients’ overall BFCM sales. 

PIVOT clients' BFCM sales totaled nearly $58 million over the cyber weekend with a grand total of $57,884,735.33 over the BFCM period! 

Stay tuned for the official PIVOT 2022 Client Sales Report…

— Related News

Ready to PIVOT?

We'd love to work with you and your brand and build something exceptional!

Contact Us