Shopify announced a record-setting Black Friday Cyber Monday weekend, with sales of $7.5 billion* from independent businesses worldwide, boasting a 19% increase in sales from 2021’s $6.3 billion BFCM weekend. Here are some of the biggest takeaways from the 2022 BFCM weekend:
Consumers are shopping smarter. Consumers actively hunted for the best deals from their favorite brands, with 84% of consumers comparing prices for the best discount before making a purchase. The average number of items per order dropped from 4.5 to 3.01 in apparel (top product category) indicating that consumers weren’t spending less, but were more intentional about their purchases.
Mobile wins digital sales. 73% of online sales were made via mobile devices (a 2.3% increase from 2021) and 27% on desktop.
Buy Now Pay Later (BNPL) payments rose 78% compared to the previous week indicating that an interested buyer will make a purchase if payment plan options are offered.
52 Million consumers worldwide purchased from businesses powered by Shopify (a 12% increase from 2021).